WKMY (99.9 FM; "K-Love") is a radio station broadcasting a contemporary Christian music format.
Licensed to Athol, Massachusetts, United States, it serves the North County and Pioneer Valley areas.
[18] In May 2016, the station announced that it would end its variety hits format after May 29 and return to simulcasting WXRV, citing a lack of advertiser support; in its announcement, WFNX said it needed ten businesses to advertise on the station on an annual basis to cover its costs.
[19] Northeast Broadcasting agreed to sell WFNX to the Educational Media Foundation for $250,000 in January 2020; EMF already owned WKMY (91.1 FM) in nearby Winchendon, which carried its K-Love network.
[21] The sale was completed on May 4, 2020;[22] on May 19, it took on the WKMY call sign,[23] reflecting the move of K-Love's contemporary Christian programming from 91.1,[24] which became Air1 station WRWX.