The station is owned by Mid-West Family Broadcasting and features programming from Westwood One and Infinity Sports Network.

[2] The station serves as the La Crosse affiliate for the Green Bay Packers of the National Football League, Milwaukee Brewers of Major League Baseball, and Milwaukee Bucks of the National Basketball Association.

WKTY broadcast a mixture of local, regional, and national sports programming.

WKTY began broadcasting May 27, 1948, on 580 kHz with 1 KW power (full-time).

[3] During the 1980s, the station was full service, switching back and forth between playing country music and adult contemporary.