WLAV-FM (96.9 MHz) is a radio station broadcasting a classic rock music format in Grand Rapids, Michigan.

It is the dominant classic rock-formatted radio station in the market and is generally a top ten performer in the Grand Rapids ratings.

Also for a time in the early 1970s WLAV-FM played oldies under the tag line "Grand Rapids' Goldmine."

The station was sued for the death of two people and the injury of two other at its popular annual raft race event.

They continued refining the format during the 1990s, honing it towards classic rock music from the 1960s to the 1980s, to renewed success in the ratings.