Scott began broadcasting ABC Radio's Satellite Classic Rock Service at WKBH's previous frequency of 105.5 MHz.

Deciding that K-Rock needed a big city attitude, Scott brought in Jim Dixon, a veteran of the Columbus, Ohio and Orlando and Tampa Bay, Florida markets.

In keeping with the theme of giving his morning men bad '80s' hair metal-sounding names, Scott deemed that Dixon would from then on be known as "Diamond Jim."

Teamed up with co-host Thomie Storm, Dixon soon became the most controversial radio personality that La Crosse and Winona listeners had ever heard.

His honest, blunt, yet humorous approach to everyday subject matter had a unique way of polarizing his audience, such as with this incident shortly after his arrival.

In addition to bringing a personality-driven morning show to the airwaves, Dixon was also appointed the station's promotions director, and he wasted little time in getting to work.

Manly,' Collum Keating's syndicated bit, as well as 'Jimmy D. The Sports Philosopher,' written and voiced by a then-unknown Jimmy Kimmel.