It is owned by VCY America, founded by Vic Eliason, with studios on West Kilbourn Avenue.
The talk shows include Crosstalk, Worldview Weekend with Brannon Howse, Grace to You with John MacArthur, In Touch with Dr. Charles Stanley, Love Worth Finding with Adrian Rogers, Revive Our Hearts with Nancy DeMoss Wolgemuth, The Alternative with Tony Evans, Liberty Counsel's Faith and Freedom Report, Thru the Bible with J. Vernon McGee, Joni and Friends, Unshackled!, and Moody Radio's Stories of Great Christians.
It completely disallows Christian contemporary music in any form, to the point that outside programs are dropped if they play it.
On Saturday mornings, WVCY airs children's programming, including Kids Talk with Uncle Aaron and Aunt Amber and Ranger Bill.
At the time, the power and antenna height were limited, with the station only heard in Milwaukee and its closer suburbs.