In 1955, the station got a construction permit from the FCC that allowed then to move to the current 1360 AM broadcast frequency and increase signal power to 1,000 watts.

Additionally, in January 2010, acting on engineering data filed with the FCC, WIXI increased its daytime power to 12,000 watts..

In 1962 WWWB-FM 102.5 was added in Jasper, (now WDXB licensed to Pelham, Alabama broadcasting to the Birmingham Metro area, with an effective radiated power of 90,000 watts) WWWB-FM was initially signed on the air with an effective radiated power of 39,000 watts... WWWB's sister station WWWR in Russellville, Alabama (920 AM, now WGOL) which also went on the air in 1949, was named for "Walter Will's Russellville".

Gorman Jackson "Jack" Black was the station's original program director[5] and became the general manager in 1954.

[7] Black also founded the weekly Fayette Country Broadcaster newspaper and served as its editor and publisher from 1962 to 1982.

In September 2019 WLDX changed their format from contemporary Christian to classic hits, branded as "Big Cat 97.1".