The station was assigned the WQRV call letters by the Federal Communications Commission on March 10, 2006.

[1] WQRV began in April 2006 as a format relocated from the former WWXQ 92.5 and WXQW 94.1 MHz frequencies, which iHeartMedia (then known as Clear Channel Communications) had sold to Cumulus Media.

Rick and Bubba, a popular syndicated Southern-culture morning show, relocated to WQRV from crosstown rival WRTT-FM on January 2, 2008.

On December 26, WQRV-HD2 flipped to Top 40/CHR as "106.5 KISS FM", launching with 10,065 songs in a row played commercial-free.

[5] On September 13, 2018, after briefly stunting with baseball-related music as "Trash Pandas Radio", WQRV-HD3 launched an alternative rock format as Alt 92.9.