WLOV-TV (channel 27) is a television station licensed to West Point, Mississippi, United States, serving as the CW+ affiliate for the Columbus–Tupelo market.

Originally owned by Venture Systems and airing an analog signal on UHF channel 27, WVSB immediately became a full ABC affiliate.

On November 25 of that year, the Federal Communications Commission (FCC) cleared the deal allowing WLOV to move its facilities from West Point to Tupelo.

At first, WLOV moved into offices in the Tupelo Community Antenna (now Comcast) building, but it was eventually integrated into WTVA's studios in Saltillo.

WLOV's digital signal on UHF channel 16 signed on August 22, 2004, and upgraded to full-powered high definition level in April 2007.

[6] Three weeks later, on October 7, Coastal Television Broadcasting Company (which owns fellow Fox affiliate KTBY in Anchorage, Alaska) announced that it would acquire WLOV.

[10] In 1991, WLOV aired newscasts from Mississippi News Tonight, which were produced by then-owners Love Communications, in conjunction with Fox affiliate WDBD in Jackson.

It began to have competition on September 8, 2008, when WCBI added a weeknight-only half-hour newscast on its second digital subchannel (which carries Fox sister service MyNetworkTV).

On February 1, 2024, alongside the move of the Fox affiliation to WCBI-DT2, the station announced it had entered an SSA with WCBI-TV, providing newscasts to WLOV.