WNBJ-LD (channel 39) is a low-power television station in Jackson, Tennessee, United States, affiliated with NBC and The CW Plus.
The station is owned by Coastal Television Holdings, and maintains studios on North Highland Avenue and a transmitter near the corner of Commerce and Iselin streets, both in downtown Jackson.
Plans for an NBC affiliate in Jackson originated with the 2011 acquisition of former TBN repeater W35AH channel 35[4] from the Minority Media and Television Council (an organization designed to preserve equal opportunity and civil rights in the media) by New Moon Communications, as part of a package deal that also included former TBN repeaters in Dothan, Alabama; Jonesboro, Arkansas; and Ottumwa, Iowa.
[8][9] WMC-TV in Memphis or WSMV in Nashville were previously the default NBC affiliates for the Jackson area using a very strong antenna, or through cable television.
The Jackson market consists of viewers living in Carroll, Chester, Gibson, Hardin, Henderson, and Madison counties in West Tennessee.
WNBJ's signal also covers parts of Crockett, Hardeman, Haywood, northern Fayette, and McNairy counties in the Memphis market.
[23] Hardin County is the only area within WNBJ's home market that is out of its broadcast range, though it is possible for local cable systems to receive the signal by alternate means, such as a fiber-optic connection or via Dish or DirecTV.