The station changed its call letters to WJSE in November 1994, broadcasting various versions of a rock format.

From November 1999 until December 16, 2005, WJSE was the South Jersey home of the syndicated Howard Stern Show.

The rumors became reality on July 1, 2010, when it was confirmed that WJSE would indeed flip to a rhythmic top 40/dance format, and adopt the revamped moniker "Wild 102–7, Atlantic City's Party Station."

[8] The sale was consummated on July 10, 2019, at which point the station changed its call sign to WLRB.

On July 11, 2019, the station went dark and returned to the air the following day, switching to the national K-Love feed.