WLTY

WLTY (96.7 FM) is a commercial radio station licensed to Cayce, South Carolina, and serving the Columbia metropolitan area.

The station makeover would eventually pay off as WMMC would become WPRH later in 1988 and would leave the Top 40 format altogether one year later.

In August 1991, after a brief stunt as "Elvis Radio", the format was changed to Country as "Kicks 96" with the new call sign of WHKZ.

Benchmark kept the country format on 96.7 as a flanker to protect WCOS-FM, but over time, the station's ratings had started to erode.

Since there was no need for two country stations under the same ownership as well as declining ratings, the decision was made to change WHKZ to a new format.

Over Labor Day Weekend in 1998, WHKZ dropped the country format for brief simulcasts of Capstar sister stations WCOS-FM and WVOC.

After the stunting, WHKZ flipped to soft adult contemporary music with the name "Lite 96.7" and the new call letters of WLTY.