[3] Notable local programming includes "Decisions" with retired Army Sergeant Kevin Elkins and "Tactics" with former national debate champion and minister Caleb Colquitt.

Notable syndicated programming includes Mark Levin, Rush Limbaugh, The Sean Hannity Show, The Daily Wire, and Michael Savage.

[7] The radio station's callsign, intended to promote Montgomery's city air field, stood for "With the South's Finest Airport".

[6][8] WSFA was originally operated under the ownership of the Montgomery Broadcasting Company, Inc.,[9] a partnership between local businessmen Howard Pill and Gordon Persons.

[10][13] Country music legend Hank Williams got his start as a professional musician in 1936 with regular appearances on WSFA.

[8] The Holt and Robinson families maintained ownership of the WHHY until Holt-Robinson Communications encountered financial difficulties and was placed into receivership.