The Cumulus Media outlet is licensed by the Federal Communications Commission (FCC) to broadcast with an ERP of 6 kW.

Construction for the station was held up for several years by appeals filed by Nuance Corp, the owners of crosstown AM Urban Contemporary outlet WOIC and one of the dismissed applicants for the proposed FM.

[2] Eventually, the FCC sided with a lower court, approving the station to be licensed to MIDCOM in October 1981.

[2] Finally in 1982, the station hit the air as WDPN with an Urban Contemporary and Jazz music format with its studios and tower located in the Columbia suburb of Dentsville.

By early 1988, what gains that C-103 had made were slowly being eroded by rival CHRs WNOK and new upstart WYYS (now WLTY).

On April 15, 1989, after a week where the station experimented with a brief Album Rock format, Magic 103.1 was born, taking the new call letters of WOMG.

However, even with its new wattage, and Gamecock Basketball and Baseball rights, the station's power makes it inaccessible to western Lexington County, into Calhoun and Orangeburg; WQKI-FM in Rowesville, South Carolina blocks its signals.