WMAD (96.3 FM "96-3 Star Country") is a commercial radio station licensed to Cross Plains, Wisconsin, and serving the Madison metropolitan area.
It broadcasts a country music radio format and is owned by iHeartMedia, Inc. WMAD carries two nationally syndicated radio shows from co-owned Premiere Networks: The Bobby Bones Show on weekday mornings and CMT Nights with Cody Alan heard overnight.
The WMAD call letters resurfaced in 1979 on the station at 92.1 FM (licensed to Sun Prairie, Wisconsin and current home to WXXM).
At 12 Noon on December 31, 2003, WCJZ began a 6-hour stunt with a ticking clock and synthesized voice announcing station ID and jokes.
[5] Fourteen months earlier, iHeartMedia (then known as Clear Channel Communications) replaced alternative rock on 92.1 WMAD in favor of a Hot AC station, "Mix 92.1."
"Tracy & Mike" remained paired in mornings until they were replaced by the Premiere Networks-syndicated Bobby Bones Show in February 2013.
"Star Country Classics" was dropped in Fall 2013 in favor of a rotating succession of streams from Clear Channel's IHeartRadio platform.