Licensed to Menomonie, Wisconsin, United States, the station serves the Eau Claire area.

The station is owned by iHeartMedia, Inc.[2] and carries the nationally syndicated radio program Bob & Tom.

WMFM went under its branding "Stereo 92" and features a MOR music format.

In early 1991, WMEQ flipped to an oldies music format due to the January 1991 launch of then-adult contemporary station WECL-FM.

In April 1994, its oldies format was upgraded to classic hits which focused on songs from the late-1960s to the early-1980s.