Mello-Tone, Inc., was formed and applied in March 1960 to build a new FM radio station in Pensacola.
A construction permit was approved on June 23, 1960,[2] and WPEX-FM began broadcasting on November 11, 1960, with musical programming including classical and standards.
[5] In February 1997, Brewer sold WMEZ after 31 years to Patterson Broadcasting of Atlanta, its format having shifted to adult contemporary by 1992.
[9] However, WMEZ and WXBM-FM were earmarked for divestiture to resolve antitrust concerns along with 70 other radio stations.
[10] Clear Channel initially intended to sell the stations to Urban Radio, which fell apart; instead, Pamal Broadcasting acquired the pair for $43.95 million in October 2000.