Licensed to the unincorporated suburb of Cedar Creek (near the western entrance of the Ocala National Forest), the station is currently owned by Community Communications of Orlando as a semi-satellite of Central Florida's main NPR station, WMFE-FM (90.7) and is operated out of WMFE-FM's studios in Orlando.

In addition to Ocala, WMFV serves The Villages, an age-restricted master planned development.

After 15 years as a contemporary Christian music station, the then-WKSG 89.5, known as Daystar Radio 89.5, changed formats New Year's Day 2008 to a carefully researched and blended mix of big band, smooth jazz and select AAA (adult album alternative) music calling itself "The Boulevard".

The deal expanded WMFE-FM's footprint to an underserved area of Central Florida, including portions of Lake and Marion counties.

[3] On March 3, 2018, the station soft-launched under CCI management, carrying WMFE-FM's locally originated programming and NPR's Morning Edition and All Things Considered, with automated classical music from Classical 24 outside of that time.