Because WAUX was a daytimer, the two stations simulcast during the day and programming continued on WAUX-FM at night.

Shortly after the completion of the sale, the present country music format was launched on WMIL-FM, competing against rival WBCS (now active rock station WHQG).

Clear Channel Communications, a forerunner to today's iHeartMedia, bought WMIL-FM and WOKY for $40 million in 1997.

Other shifts are voicetracked by iHeart country DJs including Billy Greenwood in middays and Ric Rush evenings.

Syndicated programming from co-owned Premiere Networks includes After Midnite With Granger Smith in overnights, a weekly "best-of" compilation of the weekday morning The Bobby Bones Show on Sunday evenings (to maintain rights over the program in the Milwaukee market) and The Country House Party on Saturday evenings.