WMKS (100.3 FM, "Hits 100.3"), is a top 40 (CHR) radio station licensed to High Point, North Carolina, that serves the Piedmont Triad region, including Greensboro and Winston-Salem.

He changed the FM station's letters to WGLD and the format to beautiful music, also increasing the power to 100,000 watts and building a new 400-foot tower.

[8] Around New Year's Day 2001, the station took over the rock format previously heard on WXRA, calling itself WVBZ "100.3 the Buzzard", keeping John Boy and Billy.

[11] On October 29, 2020, WMKS dropped the "Kiss-FM" branding and began promoting "The New Sound of 100.3" coming on November 2, at Noon.

At said time, after playing "This Is What You Came For" by Calvin Harris, WMKS rebranded as "Hits 100.3", promising to be commercial free on weekends.