Over the last decades of the 20th century, Williams produced popular pinball machines and video arcade games.
WMS followed this with a number of similar successful games like Jackpot Party, Boom and Filthy Rich.
It employed a faster, more open architecture that took advantage of the economies of scale enjoyed by Intel and other PC component vendors.
The company's subsequent participation games have included machines based on well-known entertainment-related brands as Men in Black, Hollywood Squares, The Wizard of Oz, Star Trek, The Lord of the Rings and Clue.
[6] WMS's 1996 video slot machine Reel 'em In, introduced multi-line and multi-coin secondary bonus pay-outs.
Younger players raised on video games often seek more challenging experiences, both physical and mental, than do women age 55 to 65 – the traditional audience for slot machines.
Accordingly, some of the company's machines incorporate surround sound, flat-panel display screens and animated, full-color images.
By playing games and enlisting Facebook friends' help, players can accumulate "lucky charms" (instead of money).
It has other development, sales and field services offices across the United States and international development and distribution facilities located in Argentina, Australia, Austria, Canada, China, India, Mexico, the Netherlands, South Africa, Spain and the United Kingdom[10] and an online gaming center in Belgium.