WNAO-TV

WNAO-TV, UHF analog channel 28, was a CBS-affiliated television station licensed to Raleigh, North Carolina, United States.

Sir Walter primarily consisted of investors from the Northeastern U.S., some of whom were contesting station assignments in Erie, Pennsylvania, and Baton Rouge, Louisiana; the company had chosen Raleigh over Durham, Winston-Salem, and Roanoke, Virginia, because of the accessibility of talent and the presence of North Carolina State University.

[5] The acquisition of the radio stations gave Sir Walter an FM transmission site and was seen by the seller as hastening the arrival of television to Raleigh.

[14] Channel 28 boosted its power in 1954, transmitting with 182,000 watts instead of 17,500; plans were also drafted to move all television operations from the Raleigh studio to the Asbury transmitter site.

The arrival of VHF television in the Triangle, which would begin with the September 2, 1954, launch of WTVD, created increasing concern at Sir Walter as to WNAO-TV's continued viability, given the unequal economic environment faced by UHF stations in the presence of stronger VHF; at the time, not all television sets could tune UHF channels; one local dealer in the Durham area noted the WTVD launch would "make it really tough" on channel 28 to continue operating.

[25] Earlier that year, in an appeals court, Sir Walter warned that the award of that channel to Capitol would make it unlikely that WNAO-TV could survive.

[2] In August 1957, Sir Walter sold the radio stations, which had been renamed WKIX-AM-FM, to the Ted Oberfelder Broadcasting Company in order to concentrate on channel 28;[27] the FCC approved the sale in November.

[21] Channel 28 in the Triangle was reactivated when WRDU-TV, licensed to Durham, began telecasting in November 1968, initially airing programming from CBS and NBC.