WNBL (107.3 MHz) is a commercial FM radio station licensed to South Bristol, New York, and serving the Rochester metropolitan area.

Under original owner Auburn Cablevision, WRCD used a satellite-delivered smooth jazz format from Sony's SW programming service.

In January 2002, WLCL relocated its transmitter to the Bristol Mountain site built in 1948, for the Rural Radio Network and formerly used by WNVE.

On December 26, 2002, WLCL changed format to classic rock as "107.3 the Fox", taking new call sign WFXF on March 28, 2003.

The move followed Clear Channel's corporate decision to remove Howard Stern from its airwaves, which left WNVE without its main ratings draw.

The move gave listeners who preferred FM radio a sports station and helped to cover areas in the Rochester market that WHTK-AM's signal could not, especially at night.

On September 11, 2014, at noon, after playing "It's the End of the World as We Know It (And I Feel Fine)" by R.E.M., WODX changed their format back to country music, branded as "107.3 The Bull" launching with 10,000 songs commercial free.

[12] The nationally syndicated Bobby Bones Show from Nashville debuted on the station on October 13, 2014, and aired Monday through Saturday mornings.

For a time, both WNBL and WDVI played an almost identical country format in an unusual situation where two stations under common ownership, and in the same market, were playing the same format (though as a rimshot in the western Finger Lakes, WNBL targeted a more rural audience whereas WDVI was more centrally located; iHeart's predecessor Clear Channel had programmed WDVI and another Finger Lakes station—102.3, then-WISY—with similar adult-contemporary formats in years past, with both stations alternating the WVOR calls that are now carried on the latter).

The move directly challenged Audacy's WBZA, as well as WFKL, which plays similar music as part of its variety hits format.