These supposed "broadcast translators" are instead intended to retransmit the main analog audio to areas blocked by the mountains, and are prohibited from carrying their own programming.
W265AZ also shows WNCC as its primary station, but is still located atop Wayah Bald west of Franklin, and unlike the first two is not owned by Sutton.
At one time, this station played adult contemporary music with the broadcast callsign WRFR.
[3] The station was issued a license to operate on that frequency on April 21, 2016, having previously been on 96.7 with 6000 watts at −101 meters (−331 ft) below the average local terrain.
In July 2016, it signed on a co-channel booster station WNCC-FM1, located immediately south of downtown Bryson City and transmitting 40 watts of effective radiated power.