[11] By this time, the station had added religious programming to its country music format;[12] religion had become its full-time format by 1987, after having been acquired by Gray Broadcasting Company (unrelated to Gray Television) two years earlier.

[18] Clear Channel converted the station to a news/talk format, largely simulcasting sister station WSJS from Winston-Salem; this filled in a gap in WSJS' coverage of Greensboro and the eastern part of the Piedmont Triad (especially at night).

After Clear Channel was forced to divest some of its stations in order to merge with AMFM Broadcasting, WSML and WSJS were sold in 2000 to Infinity Broadcasting Corporation, which also purchased WMFR from AMFM.

[19] CBS Radio (which Infinity became in 2005), in turn, sold the three stations to Curtis Media Group in 2007.

[20] Curtis dropped the WSJS simulcast from WSML on July 15, 2010, replacing it with sports radio programming.