Owned by iHeartMedia, Inc., the station serves the Columbus metropolitan area and is the local affiliate for On Air with Ryan Seacrest.

In addition to a standard analog transmission, WNCI broadcasts using HD Radio technology and streams online via iHeartRadio.

In mid 1968, WNCI began programming "The Young Sound" format, supplied by CBS Radio, mostly vocal-oriented easy listening.

From 1979 to 1982, the station attempted a full service, adult contemporary music format to compete with WTVN, adding a five-person news staff.

Jacor was acquired in 1998 by Clear Channel Communications, which today is iHeartMedia, Inc. WNCI tends to be a mainstream, conservative contemporary hit station, at times leaning towards Adult Top 40.