Licensed to Greenville, North Carolina, United States, the station serves the Greenville-New Bern-Jacksonville and Rocky Mount areas.

In August 1963, Roy H. Park, owner of WNCT-TV, bought WGTC, Greenville's oldest radio station, which broadcast at 5,000 watts at 1590 AM, and WGTC-FM, which was to shortly take to the air on 107.7 FM.

On February 2, 2017, Beasley Broadcast Group announced that it would sell its six stations and four translators in the Greenville-New Bern-Jacksonville, North Carolina market, including WNCT-FM, to Curtis Media Group for $11 million to reduce the company's debt; WNCT-FM was concurrently divested to Inner Banks Media to comply with FCC ownership limits.

[8] As of 2022, WNCT-FM had evolved from classic hits to adult contemporary, calling itself "The most variety for the workday".

Artists included Adele, Bon Jovi, Michael Jackson, Madonna, Bruno Mars, Prince and The Weeknd, with special weekend oldies shows.