Clyde McLean was the original announcer on WBT-FM, and the station was purposed for "Storecasting" or playing background music for businesses in the Charlotte area.

According to an ad appearing in the September 1, 1978, edition of The Charlotte Observer, WBCY played 108 hours of music uninterrupted by commercials.

Artists played included Chicago, Peter Frampton, The Rolling Stones, Carly Simon, Billy Joel, and Eddie Money.

[9] Popular announcers on the station during this time included John Lambis, Chris Jones, Alan Ryan, Becky Kent and Fred Story.

[10] In the early '80s, WBCY hired Johnny Ray Isley as morning host, and later added Billy James as co-host.

After John Boy accepted Jesus, he eventually decided he was being asked to play inappropriate songs[citation needed], and he quit WBCY in February 1986.

Later in 1986, Randy Cook and Spiff Dingle became the new morning hosts, while John Boy and Billy went to work for WRFX.

[13] In December 1988, Randy and Spiff were fired because WBCY intended to move toward "a more adult-oriented sound" under the new moniker "B108"; they became the morning hosts at WFOX in Atlanta.

[16] Program director Mary June Rose hired Rob Early for the morning show in March 1989.

[18] That same month, WBCY returned to the WBT-FM call letters[1] and changed its format to mainstream adult contemporary under the moniker "Sunny 107.9".

In 1995, Jefferson-Pilot purchased WBZK-FM, licensed to Chester, South Carolina, and flipped it to a simulcast of WBT to reach more listeners west of Charlotte at night due nighttime signal issues.

The modern AC format lasted only a few years, and the station returned to a more mainstream sound, best described as "adult top 40".

[31] Greater Media acquired WLNK, along with sister stations WBT and WBT-FM, for $100 million in a deal which was finalized on January 31, 2008.

Because Beasley is already maxed out in the Charlotte market with five FMs and two AMs, WLNK and WBT-AM-FM were to be spun off to a divestiture trust, eventually going to a permanent buyer.

[34] Upon the completion of the Greater/Beasley merger on November 1, Entercom began operating the stations via a time brokerage agreement, which lasted until the sale was consummated on January 10, 2017.