"WNFM" was a cable channel serving Fort Myers and Naples, Florida, United States, affiliated with MyNetworkTV.

However, anyone in the market that did not have cable could not get "TV 10" as it was later called, so UPN made an affiliation deal with low-powered WEVU-LP which would allow for additional coverage over-the-air.

Several months later, WEVU owner Caloosa Television made a deal with MediaOne to have the cable system take over programming of the off-air station on analog VHF channel 7.

MediaOne then discarded the faux WSWF call letters in favor of WEVU-LP (already in use officially as assigned by the FCC) and adopted the on-air moniker "UPN 8" after changing its cable channel to that location (previously used by over-the-air WEVU).

During this period, the network could also be seen in Naples on low-powered WBSP-LP on VHF channel 9 because this translator repeated WEVU-LP's weak signal to the market's southern locations.

The working relationship lasted until midnight on September 1, 2004 shortly after Holston Valley Broadcasting (then owner of over-the-air WEVU-LP) struck a deal for carriage of the station on DirecTV.

At the network's inception on September 5, WNFM changed its branding to "My TV 8" and Comcast debuted a new website for the station featuring a new logo.