KWQC-TV (channel 6) is a television station licensed to Davenport, Iowa, United States, serving the Quad Cities area as an affiliate of NBC.

Owned by Gray Media, the station maintains studios on Brady Street in downtown Davenport, and its transmitter is located in Bettendorf, Iowa.

According to local legend, the WOC calls stood for "Wonders of Chiropractic", though the Palmer family never acknowledged the phrase in print or otherwise.

WOC-TV has the distinction of being considered both Iowa's and the Quad Cities' first television station, carrying programming from all four networks at the time: (NBC, CBS, ABC and DuMont).

Due to Federal Communications Commission (FCC) rules at the time, channel 6 changed its calls to the current KWQC-TV on December 8 so as not to confuse the two properties.

In September 2015, Media General announced the acquisition of Meredith Corporation in a cash and stock deal valued at $2.4 billion.

As Nexstar already owns WHBF-TV, and since both WHBF and KWQC rank among the top four stations by daily ratings in the market, in order to comply with FCC ownership rules as well as planned changes to rules regarding same-market television stations which would prohibit future joint sales agreements, the company was required to sell either KWQC or WHBF to another company.

That makes KWQC a sister station to KCRG-TV in Cedar Rapids, WIFR in Rockford and fellow NBC affiliate WMTV in Madison.

The deal was completed on August 2, 2021,[17] placing KWQC under common ownership with fellow NBC affiliates in several Illinois and Iowa markets, including WEEK-TV in Peoria, KTIV in Sioux City, KTTC in Rochester, Minnesota–Mason City, and WGEM-TV in Quincy (the long-time flagship television station of Quincy Media).

The subchannel's display was similar in format to Young Broadcasting's other digital weather subchannel offerings on sister stations WBAY-TV and WTEN: Radar feeds from the station's computer system, local weather conditions (also from the computers) on the right side of the screen, a seven-day forecast below the radio/video window, and a news ticker at the bottom of the screen.

Forecasts and weather maps were played on a 10-minute loop, with public service announcements and some local advertising a part of the subchannel.

Ion Television programming and network promos are seen in a 16:9 letterbox while commercials and infomercials are center-cut to match the 4:3 aspect ratio of the subchannel.

[21] On February 1, 2019, the station added Weigel Broadcasting's Heroes & Icons and Start TV to their subchannel lineup on channels 6.4 and 6.5, respectively.

[22] KWQC is known by Quad Cities residents for the Highlight Zone, an Emmy award-winning Friday night sports segment (which airs during the station's 10 p.m. newscast from roughly late August through early March, with a break in December), showcasing highlights from area high school football and basketball games.

Each member of the news anchor staff, along with the meteorologist who does weather forecasts on that particular evening, take turns recapping a featured game.

On July 31, 2007, KWQC debuted drastic changes to its graphics and newscast music, dumping Frank Gari's "Hello News" package that had been in use since 1990.

KWQC added a "cube" ID graphic (similar to the on-screen logo bug used by Fox News Channel), which stirred up some controversy among viewers.

On October 31, 2023, ahead of the station's 75th anniversary, the "Hello News" package and the classic "Hello Quad Cities" advertising campaign were reinstated.

The news updates are mostly heard in the morning, from Quad Cities Today anchors Dustin Nolan and Jenna Jackson.

KMXG morning personalities McFadden & Evans also present the entertainment-themed "Showbiz Buzz" segment daily during KWQC-TV 6 News at 4.

According to the Des Moines Register in the November 2007 books, KWQC had the third highest-rated newscast among all stations in the top 100 media markets.

KWQC's audio signal transmitted on a frequency of 87.76 MHz (+10 kHz shift)[citation needed] and was picked up on the lower end of the dial on most FM radios in most of the Quad Cities until 11:59 p.m. on June 12, 2009.

The KWQC-TV Tower is a 1,381-foot (421 m) high guy-wired aerial mast for the transmission of FM radio and television programs in Bettendorf, west of the Scott Community College campus.

KWQC's analog transmitter in Bettendorf was broadcasting the Quad City Market's "Nightlight" service around the clock until June 26, 2009.

This means many viewers in and around the Quad Cities market need either a rotor or two separate antennas to receive all their local TV stations.

Three Fox affiliates owned by Media General were lost to Mediacom subscribers in Hampton Roads, Virginia, Terre Haute, Indiana, and Topeka, Kansas, just before the start of the 2015 Major League Baseball All-Star Game.