The station launched in the mid-1990s and initially featured music mostly from Rock and Roll's formative years.

It helps a variety of charities with fundraising efforts, including The Red Cross, The American Heart Association, the Breast Cancer Family Foundation, Paul's Pantry, the Brown County Volunteer Center and a variety of other public interest groups and charities.

Since 2012, WOGB has been directly involved promoting the City of Green Bay's annual "Kid's Day" activities, held every June 25.

The station's current on-air lineup includes Rachel Williams (6 am-9 am), Jeff Kelly (9 am-2 pm), Eric Westphal (2 pm-7 pm), and Tom Kent (7 pm- Midday).

In 2012 the Wisconsin Broadcasters Association awarded WOGB a first place award in the Best Specialty Category for its annual Christmas program, "WOGB's 36 Hours of Christmas."