Taking the name "Black Sheep Radio" and the call sign WOOL-LP, the group began fundraising to defray the costs of station construction and searching for a tower site.

[4][5] Studio space in a building on Canal Street, as well as utility costs, were donated by telecommunications company SoVerNet.

[6] By late 2004, the station had selected a tower owned by cable company Adelphia on Fall Mountain (across the Connecticut River in Walpole, New Hampshire[7]) for its transmitter, though it still needed to raise money to pay the site lease as well as purchase Emergency Alert System equipment.

[2] In 2007, Great Falls Community Broadcasting Company filed for a full-service—and higher-power—facility when the FCC opened up a window for new non-commercial educational stations.

[7] The new signal expanded WOOL's reach in Vermont and New Hampshire to include towns such as Grafton, Chester, and Claremont.