WOSH-TV, UHF analog channel 48, was a television station licensed to Oshkosh, Wisconsin, United States.
UHF tuners, which had already gained a reputation for poor reception and tuning, were not in enough households in the WOSH broadcast area to attract advertisers, and were not a requirement on new television sets, most of which were VHF only.
All of these factors, along with new competition in the form of newly announced VHF stations WMBV-TV (channel 11, now WLUK-TV) and WFRV-TV (channel 5) (meaning consumers in the area had even less reason to purchase television sets that were UHF capable) proved to be too much for WOSH-TV, and it announced it would cease broadcasting on March 23, 1954, citing a lack of advertisers and general difficulties with being a UHF broadcaster.
[4] The market also began a slow consolidation of station transmitter into the Green Bay area, specifically Scray Hill in the Town of Glenmore to provide one point of reception, rather than multiple towers down the Fox River and Lake Winnebago.
The only other UHF station in northeast Wisconsin at this time, WNAM-TV, announced in November 1954 that it would merge its operations with WFRV-TV, which had yet to sign on.