WVCY-TV (channel 30) is a religious independent television station in Milwaukee, Wisconsin, United States, owned by locally based VCY America, Inc.

[5] Even if CBS had purchased the station, the situation would have been immediately complicated as WVCY-TV then transmitted from WCGV's tower under a non-compete clause that precluded WVCY's operation as a commercial station in exchange for transmitting from the site, and would have required an immediate transmitter move or pay-out to WCGV's owners to nullify the clause.

The proceeds from the spectrum sale have since been used to expand VCY's radio presence nationwide, with several station acquisitions in major markets, including New York, the Dallas–Fort Worth metroplex, Phoenix, and Albuquerque.

On September 25, 2024, the station began to broadcast in high definition for the first time and continues to carry no additional digital subchannels.

WVCY formerly had a sister station in the Green Bay market, Suring-licensed WSCO (channel 14), which VCY America owned from 1993 to 1997.

That year, VCY sold WSCO to Paxson Communications (the forerunner to Ion Media Networks) in order to concentrate on its Milwaukee operations[16] (that station is now WCWF, which serves as Green Bay's CW affiliate).

In 1980, VCY was granted a construction permit to operate a station on UHF channel 43 in Tomah under the callsign WVCX-TV,[17] which would serve the La Crosse–Eau Claire market.

In 2008, VCY acquired W04CW (channel 4) in Tigerton–Marion, an area located between Green Bay and Wausau well outside of the Milwaukee market, which is used as a repeater of WVCY's programming.