[10] The transmitter was relocated to another site three years later to accommodate a new science building;[11] the old tower was sold to a motel for advertising purposes, to avoid incurring the expense of dismantling it.

[13] In the second half of the 1980s, WLFM also established a relationship with the Wisconsin Public Radio network; in 1985, it began simulcasting its morning programming with Appleton-focused news and weather inserts.

[15] However, the deepening ties were catalyzed in 1989 when a student disc jockey made a drug-related joke; he was suspended, and an official evaluation described WLFM as "an embarrassment to the university".

[16] The two-network arrangement, consisting of WPNE's music programming and WGBW and WLFM's Ideas simulcast, would change dramatically as WPR launched a second station in Green Bay, WHID (88.1 FM), in 1997.

[28] That April, Music That Matters reached a deal to acquire WOVM directly from Relevant Radio for $700,000 in debt forgiveness.

In 2014, WOVM held a $1 million dollar fundraiser to continue its operation; by the beginning of 2015, it had raised over $700,000 from listeners and business supporters.

While the goal was not met, the money raised was enough to keep The Avenue running through the end of the year, though the station continued to ask for donations to assist the non-profit organizations it supported.