WPFP (980 AM) is a radio station broadcasting a variety hits format.

Licensed to Park Falls, Wisconsin, United States, the station is owned by Civic Media.

The station broadcast as WNBI from 1968 to 2010, when it reverted to its original call sign.

[3] Former owner Stephen Marks died on May 11, 2022;[4] he owned the station through Park Falls Community Broadcasting.

In 2023, Civic Media bought WPFP and WCQM from Marks' estate for $210,000.