WPFX-FM is owned and operated by Patton Advertizing Enterprises, LLP, with an effective radiated power of 5,200 watts.

However, these call letters were not used and the station went on the air June 1, 1989 as "Jumpin' Country 107.7" WHMQ, though licensed to North Baltimore, maintained its studios and offices along Tiffin Avenue in Findlay.

In July 2008, WPFX-FM changed its format classic rock as 107.7 The Fox to Adult contemporary as My 107.7 just before going off the air in August 2008.

Then "The Fox" marker and format was moved over to WBUK 106.3 after clear channel sold its Findlay cluster of stations to Blanchard River Broadcasting Company.

In February 2010, a construction permit was granted to new owner Toledo Radio LLC to move its city of license from North Baltimore to Luckey and its transmitter to a new site (shared with WNOC and WTPG just one mile north of Bowling Green, making WPFX-FM a Toledo market station.