Weekends mostly focus on specialty shows about money, health, pets, home repair, real estate and the law, some of which are paid brokered programming.
The station stayed on 1210 kHz, but now had to share this frequency with Frank Cook Inc.'s WFCI (which became WPAW early the next year), located in Pawtucket.
[15] The Providence department store Cherry & Webb acquired WDWF-WLSI in September 1931, and changed the stations' callsigns to WPRO.
[18] In February 1932, Cherry & Webb purchased WPAW, WPRO's timesharing partner on 1210 kHz in nearby Pawtucket.
[26] FM service was added on April 17, 1948, with the debut of WPRO-FM (92.3 MHz),[27] and a television sister station, WPRO-TV (channel 12), went on the air March 27, 1955.
[27] Soon afterward, WPRO ended its CBS Radio affiliation[30] and became Providence's top-rated top 40 station, competing against WICE (now WPVD) and, later, WGNG (now WSJW).
[26] That same year, WPRO-FM adopted its own top 40 format, and the AM side began a gradual evolution to adult contemporary that would continue through the remainder of the decade.
[3] Capital Cities/ABC sold WPRO to Tele-Media in 1993;[3] this put the station under common ownership with WLKW (the former WEAN) and WWLI.
[34] WPRO's longest-serving on-air staff member was Salty Brine, who served as the station's morning host from 1943 until April 28, 1993.
New York media personalities who previously worked at WPRO include WMCA "Good Guy" Jack Spector, CBS staff announcer Hal Simms, and former Providence mayor Buddy Cianci until his death on January 27, 2016.