Owned by Inyo Broadcast Holdings, the station has studios on Nansemond Parkway in Suffolk, Virginia, adjacent to the transmitter tower it shares with ABC affiliate WVEC (channel 13).
On August 9, 1985, Tidewater Christian Communications received the construction permit for a new channel 49 television station at Norfolk.
At the outset, WJCB was hampered by a weak signal, and local cable companies refused to add the new station to their lineups.
Under new management, WJCB added home shopping programming from ViaTV in 1994, in an attempt to boost its revenue.
[13][14] The station's signal is multiplexed: The Worship Network was previously seen on WPXV-TV's fourth digital subchannel;[12] however, Ion dropped The Worship Network on all Ion owned and operated stations on January 31, 2010, at midnight.