The two stations share studios on Rutherford Road in Taylors, South Carolina; WGGS-TV's transmitter is located at Paris Mountain State Park (just outside Greenville).

The station initially ran a mixture of secular general entertainment programming for half the broadcast day (which over the years had mainly featured classic series such as The Lone Ranger, The Adventures of Ozzie and Harriet, The Brady Bunch, Dennis the Menace, The Donna Reed Show, Leave It to Beaver, Father Knows Best and Rawhide, as well as Little Rascals, Looney Tunes/Merrie Melodies and Popeye shorts) and Christian-related religious programming for the other half.

In the early 1980s, Carolina Christian Broadcasting signed on two more stations: WCCT (now WACH) in Columbia and WGSE (now WFXB) in Myrtle Beach.

WCCT and WGSE aired far more cartoons, barter talk and game shows, and sitcoms than WGGS did, with Christian programming comprising only about a third of the schedules of both.

WGGS began to phase out secular programs from its lineup in 1982, a process that sped up when WHNS (channel 21, now a Fox affiliate) signed on in April 1984.

Even after the digital television transition, WGGS' transmitter only provides grade B signal coverage to the North Carolina portion of the market.

[2] On April 13, 2017, the FCC announced that WGGS participated in the 2016–17 spectrum reallocation auction and will be compensated $44.3 million to move its signal to the Low-VHF band.

Tammy Faye Messner, the ex-wife of former PTL and Heritage USA founder Jim Bakker, announced plans for a cooking show called You Can Make It!