The station is owned by Seven Mountains Media, through licensee Southern Belle, LLC, and is operated out of studios in Selinsgrove, Pennsylvania.
Although also owned by Seven Mountains Media, WQBG and its three other simulcasting frequencies feature different programming than WIBF and WDBF, which are also branded as Bigfoot Country.
WQBG on-air personalities include Mark Roberts, Shelly Marx, Todd Stewart, and Jeff Shaffer.
Weekday programming includes The B Breakfast Bunch with Mark and Shelly, Todd Stewart on mid-days, Monica on afternoons, Kyle Alexander on nights, and "Big Country Variety" overnight.
Bigfoot Country is an affiliate of Penn State Sports Properties from Learfield Sports and broadcasts Penn State Nittany Lions football, both at home and on the road, every Saturday during the college football season in place of regularly scheduled programming.