The station is licensed by the Federal Communications Commission (FCC) to the nearby city of Jeffersonville, Indiana, and broadcasts with an effective radiated power (ERP) of 28.5 kW.

The station's studios are in the Louisville enclave of Watterson Park and its transmitter site is near Elizabeth, Indiana, west of the Ohio River.

In January 1981, WQHI was sold to the Wood family owners of Secret Communications and the people behind WEBN, so the station was changed to a AOR format as 96 FM WQMF.

Within a short period of time, QMF was successful in toppling WLRS as the top Album Rock station in the market under Program Director Tom Owens.

After Meiners departed, Clay continued his morning run at QMF with Mason Dixon and later Alan Sells.