The station broadcasts at an effective radiated power of 470 watts from a transmitter located 349 meters (1,145 feet) above the average surrounding terrain.

The station signed on in October 1991 as WDLF in Old Fort, North Carolina, with a soft adult contemporary format known as "Delightful 104".

[citation needed] The station made an attempt to move into the Asheville market in 1998 as the format was changed to hot adult contemporary as "Mix 104" under the new call letters of WMXF.

It was the first hit-oriented pop station since WKSF went country more than a decade earlier, with a format that was essentially "Top 40 without the head-banging rock or rap".

When Mix 104 went to satellite they added the Bob and Sheri morning show from WLNK, which was dropped abruptly by station management, due to public complaints.

[5] In 2005, WQNQ's signal was upgraded and a decision was made to have separate programming, by splitting from its simulcast with WQNS and flipped back to hot adult contemporary as "Star 104.3".