It is owned by SJ Broadcasting LLC, headed by Stevie Jay Khachaturian, with radio studios and offices on Boulder Drive in Urbana.

In 1994, in order to target an untapped part of the market, the station switched to Urban Contemporary with the moniker Power 96.

It kicked off on a Friday night with an entire weekend of looping the song "I Got The Power" by Snap, before going live on Monday morning.

In 1996, the station switched again to a regular CHR format when it was purchased by Liberty Radio II, Inc.

The stations were subsequently purchased by one of the principals of Liberty Radio II, Jim Glassman, under his new company (RadioStar, Inc.) in 2006.