The studios are on North Brady Street in Davenport, with sister stations KJOC, WXLP, KIIK-FM and KBOB.

The stations simulcast most of the week and were owned by the Muscatine Broadcasting Company, with studios at Mulberry and Houser Streets.

KWPC-FM aired an automated beautiful music format, playing instrumental cover versions of popular adult songs, along with Broadway and Hollywood show tunes.

In 1970, the station's call letters changed to KFMH, but easy listening music, a mix of instrumentals and soft vocals, continued on the frequency for three more years.

"Captain" Steve Bridges (a disc jockey who had worked at KSTT in Davenport) came in as program director (he later became a part-owner).

The station began playing alternative rock, which had gained popularity on the West Coast among young radio listeners.

The station was known for pushing the envelope at times, but it also would change programming at a moment's notice (such as when word spread about the shooting death of John Lennon in 1980).

In 1981, John Flambo became the new owner and immediately removed the one-and-a-half-hour farm report morning show and replaced it with Andy Hammer and a format matching the rest of the day.

"The Plus" became a pioneer on the FM radio dial with Kerry Peace hosting “Off the Beat n’ Track” presenting, alternative and punk rock not heard anywhere else.

Steve Bridges eventually moved to Iowa City where he purchased KCJJ 1630 AM, an AM station with a talk-music hybrid.

On August 30, 2013, a deal was announced in which Townsquare Media would acquire 53 Cumulus stations, including KBEA-FM, for $238 million.