Both stations simulcast a classic country music format for approximately half of the broadcast day, with break-aways during the daytime hours for WPHB's more Christian-based programming.
In 2006, WUBZ-FM changed its call sign to WJOW and switched to a country format branded as "Joe FM".
Another change is that "Joe FM" started to mix in more Southern and classic rock hits with the country music to differentiate themselves from their main competitor in the State College area, Froggy 101.
The station seeks to recreate the sound of the original Qwik Rock from years gone by and it even features some of the names and voices from QWK 103.1.
The first sign that its format was about to change may have been toward the end of 1970, when it held a call-in contest entitled "Quick Radio Sells Out!"
In 1993, then-WQWK owner TMZ Broadcasting acquired WIYQ (now WRKW) in Ebensburg from the Allegheny Mountain Network.