Though many believe that the WBLF call letters stand for its city of license, it is speculated that Simpson named the station after his wife, the former Betty Lou Finnegan, who was part owner of the AMN until her death in 2000.
The station was sold by Allegheny Mountain Network to Clark-Richards Broadcasting for $105,000 in April 1993, and studios were moved to 751 S. Eagle Valley Road in Bellefonte.
In March 2005, then owner Dame Broadcasting sold its radio stations in the State College market (including WBLF) to 2510 Licenses, LLC.
In June 2005, WBLF was sold by 2510 to Magnum Broadcasting, Inc., a local operator and owner of four other Pennsylvania radio stations, including the Philipsburg licensed QWiK Rock.
As part of the launch, WBLF hired former WRSC broadcaster Jeff "Ironhead" Byers, who had just returned to State College following a brief period in Punxsutawney at WPXZ.
On Monday, June 16, 2008, WBLF inaugurated In The Zone with Ironhead, a new live local sports talk show hosted by Jeff Byers.