WRAP's first three full-time black disc jockeys were Robert "Bob" King, Milton "Milt" Nixon, and Oliver Allen.
One of the first black female radio deejays in the country, Dyson directed public relations for WRAP and performed on the air for more than twenty years.
[4] The WRAP call sign and associated format premiered on September 21, 1952 as a new station on 1050 kHz, which was limited to only operate from local sunrise until sunset.
As early as 1953, a newspaper article described WRAP as "the only station in the Tidewater area of Virginia which beams its programs exclusively to a Negro audience.
An advertisement in the 1957 edition of Broadcasting Yearbook, using the descriptions of the era, said "Survey figures show the most Negroes in the Norfolk area listen most to WRAP."
One of the DJs, Randy Williams, managed to issue an on-air "statement of solidarity" in protest of the firings before he was forced to leave the station.
They called for African Americans in the area to boycott the station, citing both the unfair firings and the management's deeper insensitivity to the black community's needs.
[14] The WBSK management justified these actions by arguing that the staffers had not yet completed a 90-day probationary period they had started at the station and were thus subject to termination without notice.