In the 1990s, the station played the "Music of Your Life" adult standards format and adopted WBYM call letters.

In the late 1990s, the station was purchased by Hampton Radio II, Inc., co-owned with the "Anna's Pizza" restaurant chain.

On several occasions, the classic country format saw the station make the top 20 in the Arbitron ratings for Hampton Roads.

WBYM became WLRT in late 2003, and flipped to a sports radio format, adding Washington Redskins and NASCAR coverage.

[8] On July 30, 2013, Red Zebra sold WXTG and sister station WXTG-FM to Williamsburg-based Davis Media, LLC for $1.2 million.

On August 1, 2015, WXTG reverted to the classic country, talk and sports hybrid format that aired on the station prior to 2007.

[12] The LMA with Speedway Media Group expired in January 2017, and WXTG switched to a simulcast of adult album alternative WXTG-FM, branded as "The Tide.

"[13] The station signed on a new FM translator at 101.9 on April 27, 2018, continuing the album adult alternative (AAA) format.