[2] WRAY announced that it would use as much of the existing facilities and personnel as it could, expanding its building on Broadway Street to house the new operation.
[3] Program features of the independent station, which began broadcasting December 11, included local news, wrestling, and the "Bar 52 Theatre" each afternoon.
[4] On July 15, 1954, it was announced that the station would go off air until September 11 to carry out a financial reorganization,[5] citing a lack of advertising revenue.
[6] Raising thousands of dollars each year, the telethon featured a variety of dignitaries, attractions, and famous personalities, including Princeton native Gil Hodges.
By 1960, the last year, more than 1,000 people appeared before the station's cameras; hundreds flocked to the radio and television studio, and the National Guard was called out to handle the crowds for the 30-hour event.