Owned by Roberta Fagan, through licensee RoRo Investments, LLC, it broadcasts a classic rock format serving the Panama City market.
At noon on November 14, 1987, after the call sign was changed to WRBA, the station's format shifted to easy listening and oldies under the name "Bay 96 FM".
In a News-Herald interview, then-owner Peter Michael Bardach described its format as being "halfway between WGNE (AM) and Sunny 98 (FM)" and that it was targeted toward adults between 25 and 54.
In the aftermath of Hurricane Michael, Powell Broadcasting announced that it would cease operation of its Panama City stations, leaving the future of its licenses in the market in limbo.
Gulf Coast Broadcasting completed the acquisition of WRBA, along with sister stations WASJ and WKNK, effective April 30, 2019 at a price of $325,000.